If you don’t know how to find out what keywords a website ranks for, You’ll most likely face difficulties in choosing the path that will benefit you.
When you’re working with a client’s website, one of the first things you should do as an agency or freelancer is to figure out where it stands in terms of search engine rankings so you can evaluate its strengths and shortcomings and create an optimization strategy.
If you’re working as an SEO on your own site or for a company, you’ll need to know keyword rankings to have a good idea of what searchers are looking for when they come to the site. Furthermore, these data will serve as the foundation for further investigation.
You won’t have to guess if you have the correct tools and information. In this blog post, we’ll look at how to use Google Analytics, Google Search Console, and our own SE Ranking to figure out what keywords your site ranks for and plan your next move. In addition, you’ll learn how to use our all-in-one SEO tool to see which keywords your competitors rank for.
Keywords are the cash in the SEO industry!
The keywords in your site’s content will help you rank higher in search results.
The rankings are now influenced by a variety of criteria. However, the most important conclusion is that keywords assist users in finding your website.
Do you have a list of all the terms for which your site ranks?
If you haven’t already, you should!
Why should you keep track of the keywords that your website ranks for?
The keyword is maybe the most important aspect of all SEO. Finding keywords with adequate volume to make a profit while having little competition is essential for successful SEO. However, as the internet continues to grow, finding those terms becomes increasingly difficult. That’s what these tools are for: checking keyword lists rapidly, or producing them with data attached, and predicting the level of competition you’ll face.
Keywords assist you in attracting visitors to your site, which leads to the generating of revenue. It’s critical to be aware of all the keywords for which your site already ranks.
It assists you in rethinking your SEO strategy. You may also see if the time and work you put into your website are worthwhile.
You can improve your content optimization even further if you have a list of all the keywords for which your site ranks.
Tracking the keywords that are already ranking might assist you to improve your site’s on-site SEO.
Understanding traffic patterns.
Multiple factors can influence your site’s organic traffic volume, and the easiest method to figure out which pages and keywords are the most effective and why is to look at your keyword rankings.
Identifying opportunities that have been missed.
Keeping track of every new thing in the SERP can be challenging, especially with the search engine results pages changing so much over the years and Google’s constant efforts to improve the user experience. Tracking keyword ranks in SERP features such as the Answer Box, Knowledge Graph, and Twitter Box, on the other hand, can help you keep an eye on your website’s pulse and even expose terms that aren’t generating any clicks. Furthermore, each modification to the search results pages provides you with a new opportunity to make a move and outrank your competitors.
Maintaining a competitive edge.
Aside from tracking keyword ranking statistics on your own website, you can also see how your digital competitors are performing for the same keywords you are, as well as which keywords they are targeting that you are not.
You may watch the adjustments your competitors make to their web pages and semantic core by keeping an eye on ranking fluctuations, and as a result, optimize your own site utilizing their experience. You can also target certain keywords that do well in searches for other websites in your niche in your own ads. This will assist you in redirecting rival traffic to your own website.
Keywords that are relevant are targeted.
Knowing what keywords a web page ranks for assists you to eliminate irrelevant terms that don’t help that page rank well. Instead, you may use these keywords to develop new content that is relevant to their search intent. This also helps to avoid keyword cannibalism, which occurs when two or more web pages from the same site fight for ranks for the same phrase, which causes a lot of confusion for search engines.
If the wrong page appears when you search for a specific keyword, you should reconsider the keyword’s intent. Consider the user’s genuine intent and how well this page responds to that intent.
Obtaining information for reporting.
One of the most crucial and difficult duties for any SEO specialist is proving all of the SEO work that has been done on a website. Finding out how many keywords have lately begun to rank, their specific ranking positions, and visitor quantities is one approach to achieve this. Similarly, you may use this information to track how rankings change over time.
Identifying keywords that are simple to target.
By studying rankings data, you can determine which high-traffic pages require a little extra attention in order to achieve page 1 rankings with minor optimization work such as clearer metadata, more links, and user experience issues, among other things. If you need to get good results immediately, this is the way to go.
Creating a marketing strategy.
You may start constructing a plan to boost your complete site’s SERP standings once you’ve discovered all of the phrases you’re ranking for. Remove any keywords that aren’t helping you, create content that meets user intent, borrow keyword ideas from your competition, and do whatever you can to assist your website achieve its aims.
But I want to emphasize that accomplishing anything from the list above necessitates a thorough understanding of keywords and their ranks, as well as access to accurate, up-to-date data. Let’s look at how you can accomplish this.
Why can’t I see all of my top-ranking keywords?
Keywords a website ranks for can be hard to track sometimes. Despite the size of our keyword corpus for each site, it does not include all terms or all places. It’s possible that some long-tail and branded terms will be excluded from the corpus.
What is a Keyword Rank Checker, and how does it work?
Every SEO expert wants to know how well their sites rank for the keywords they’re after.
They must also maintain track of their competitors’ standings.
This can be done manually by entering search terms into search engines. However, this takes time and can be wrong. Fortunately, there is a slew of fantastic programs that can handle this for you.
How do you figure out which keywords your website ranks for?
I suggested four alternative ways to see the terms people use to reach your site on search engines in this tutorial:
- Using MonsterInsights
- Using Google Analytics
- Using Google Search Console
- Using Jetpack Stats
All of the approaches are simple enough that even a novice won’t have any difficulty with them. So, without further ado, let’s get down to business.
Getting the Most Out of MonsterInsights
For a reason, I included MonsterInsights first in this list of all the different techniques to uncover the keywords that drive traffic to your site.
It’s the simplest of them all. You won’t have to write a single line of code on your site if you use MonsterInsights. This plugin is completely self-contained.
MonsterInsights is a gem since it integrates Google Analytics into your site and provides all of the features to your WordPress dashboard without requiring any technical knowledge on your part.
- Install and activate the MonsterInsights plugin to see all of your ranking keywords and other statistics.
- Also, go to Google Search Console and add and verify your website. Then link your Google account to your MonsterInsights plugin.
- Google Analytics should be connected to MonsterInsights.
- MonsterInsights reports will show your site’s top 50 search terms or keywords once it is connected.
- Navigate to Insights » Reports from the WordPress dashboard sidebar menu to view the Search Console report with MonsterInsights.
- The overview report for your site will be displayed on this page. From the top, select the Search Console tab.The top 50 search phrases for your website will be displayed there.
- This tab displays information about your search terms, such as the amount of clicks, impressions, click-through rate, and average position for each phrase.
Using Google Analytics
You can access your Google Analytics dashboard by clicking the View Full Queries Report button at the bottom of the MonsterInsights search console report. You may look up all of the information about your existing keywords right here.
If you don’t have MonsterInsights, you may access the same report by heading to Acquisition » Search Console » Queries in your Google Analytics dashboard.
Using Google Search Console
Google Search Console is a tool that helps you manage your search results.
- Sign in to Google Search Console with your Google account. In the Search Console dashboard, you’ll see all of your websites.
- Click the website that you wish to see the ranking keywords for. Then click to Search Traffic » Search Analysis.
- You can see all of the search keywords that drive visitors to your site by scrolling down this page.
Using Jetpack Stats
Jetpack is a must-have for any WordPress site. It’s a full-featured suite that adds a lot of functionality to your website. Site Stats is one of them!
Jetpack offers its own site analytics that allows you to keep track of your track and all of its features. It is not as comprehensive as Google Analytics, but it includes most of the necessary features.
- Check to see if Jetpack is installed and active. Then, from your WordPress admin, go to Jetpack » Site Stats to check your site’s keyword statistics.
- Scroll down to the Search Engine Terms area of the Site Stats page and click Summaries.
- It will now display all of the terms that generated visitors to your site in the last 7 days (according to Jetpack). You have the option of changing the duration.
- If you want to see all of the search terms, go to All Time and it will show you all of them.
Keep in mind that the search terms returned by Jetpack may differ from those returned by the other three methods. Jetpack is a separate tool, but the other three methods display data from Google Analytics and Search Console.
Final Thoughts
These simple methods might assist you in discovering all of the search keywords that people use to locate your website in search results. Because of MonsterInsights, the first method is clearly the victor out of the four.
MonsterInsights integrates Google’s precise statistics into your WordPress dashboard. This will save you time and make your job much easier.
